NetSuite CRM, a leading Customer Relation Management (CRM) solution, offers sales automation features that provide users with advanced tools for managing sales, marketing, and building strong customer relations. NetSuite CRM is available as a Software as a Service (SaaS) solution that integrates fully with NetSuite ERP and, if required, can be integrated with other third party ERP solutions. NetSuite CRM offers extremely powerful sales automation capabilities that go further than those of competing products because it includes full order taking and management functions in addition to class-leading sales and marketing features.
All businesses rely on establishing and maintaining strong relationships with their customers. When companies are small, this is relatively easy, but as a company’s client base grows, it becomes difficult to maintain this contact and to understand clients’ needs. Invariably information falls through the cracks, leading to missed business opportunities and the possibility of customer dissatisfaction. CRM provides companies with a means of managing their customers by accessing and collating customer information held in corporate databases, helping sales staff identify potential leads, and providing automated systems that give sales teams the ability to manage their customers.
CRM is used by almost every conceivable company from small businesses to SMEs, right up to large enterprises. Common threads linking these organisations are a desire to increase sales, to be more efficient in sales and marketing, and an interest in cultivating and maintaining solid customer relations. This includes virtually every company whose business depends on selling goods and services to external customers and illustrates the significance of CRM. It’s especially relevant to organisations that are large enough to employ dedicated sales and marketing staff who can use CRM for marketing campaigns, to identify and qualify potential leads, and to predict future demand for the company’s products.
Companies use CRM to access customer information stored in corporate databases to enable sales and service staff to obtain a complete and up-to-date picture of a customer’s history and to utilise that information to identify potential sales opportunities. Using these tools, the sales team can schedule meetings, post reminders, and follow-up quotations and sales queries. NetSuite CRM also provides facilities to record all contact between clients and prospective clients, including phone calls, emails, and Internet enquiries. NetSuite’s client Alpha Energy, an Australian renewable energy company, has reported a 20 per cent improvement in productivity, and UK ecommerce retailer UK Home Shopping grew revenues by 100 per cent just one year after their NetSuite CRM went live.
NetSuite’s CRM caters for practically every sales and marketing requirement, and here are a few significant features:
NetSuite’s award winning CRM will take your customer relations management to the next level. Some of the benefits of NetSuite CRM include:
“The next generation of CRM is a merging of CRM and ERP systems.”Zach Nelson