7 Considerations for London Businesses Considering Cloud ERP

Business is booming across London as the economy recovers from the recession. For many newer and small businesses this means that they’re expanding fast and may be outgrowing their existing business information systems. When looking to upgrade or install a new ERP system in the current climate, it would be foolish to ignore the benefits […]

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Marketing Automation Systems in 2015: Annual Review

Marketing automation is an important tool for identifying and nurturing potential sales leads. It is a tool that is rapidly growing in popularity, and it’s estimated that approximately 49 per cent of companies use some form of marketing automation. Marketing automation software varies from sophisticated standalone software to integrated CRM solutions. Many of these standalone […]

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6 Super Cool Sales and Marketing ERP Features You Should Have

Most businesses employ CRM to organise and boost their sales and marketing activities. Many of these CRM products are standalone software packages that are loosely integrated with the host organisation’s ERP software, allowing CRM to extract customer data from the ERP. To a degree, CRM operates as an independent function providing sales and marketing tools […]

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Top 5 ERP Sales and Marketing Features in Demand

Sales and marketing departments are usually separate entities, but taken together, their joint activities are the driving force behind many successful companies. The business research organisation, Aberdeen Group, has over a period of time been studying sales and marketing dynamics, and their conclusion is that strong bonds between sales and marketing produce stronger results. While […]

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Top 5 Ways You Can Improve Sales by Using a Cloud ERP System

ERP is rightly regarded as the software that runs the back office of a company. It incorporates functions such as accounting, purchasing, production management and distribution. However, it can be an important tool for sales and marketing departments because the information within ERP is invaluable for devising effective marketing strategies. The key is being able […]

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Characteristics of an Optimal Marketing Automation Software

How does a company improve its market penetration and increase sales? This question has been asked thousands of times, and it’s likely it will continue to be asked in future. The growth in the Internet has put a different light on this topic because customers have more choices than ever before, and with the number […]

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Small Businesses Embracing Big Data via Integrated ERP Solutions

Big data is no longer just the preserve of large corporations but is increasingly used by smaller organisations. One of the reasons for the upsurge in the use of big data is the increased availability such of data through the adoption of integrated ERP solutions like NetSuite. Organisations are tapping into the wealth of data […]

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The Features and Benefits of Using NetSuite for Marketing

NetSuite CRM offers advanced marketing automation features that may be used to drive advertising campaigns and generate qualified leads that ultimately lead to increased sales revenue. Although such tools have been available for some time, relatively few companies have aggressively applied them. Research performed by American software advisory company, Software Advice, show that 79 per […]

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Sales and Marketing Functions in an ERP System: What You Need To Know

ERP systems power companies’ financial management systems, providing the ability to track orders, prepare invoices, receipt payments, and manage accounts. Sales and marketing processes are part of ERP and generally are incorporated into the customer relation management (CRM) module of corporate ERP systems. CRM and ERP modules perform subtly different roles and the functions they […]

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